Sejak saat itu kami telah berkembang menjadi perusahaan barang konsumsi terkemuka di Indonesia dan seluruh wilayah Asia Tenggara. Kami sekarang dengan bangga menjadi pemilik berbagai merek terkemuka di seluruh perawatan bayi, perawatan orang dewasa, dan industri perawatan wanita

Vision TO BE ENDURINGLY RESPONSIBLE IN IMPROVING ALL ASPECTS OF HUMAN LIFE Our vision is to readily assume a responsibility in improving the various aspects of human existence. This includes paying attention to the effect our day-to-day action on economic, social, living environments. Our vision is put into action through programs with a balanced focus on people, planet and profit. This is further translated into activities purposely designed to bring tangible benefits to our society, consumers, customer, employees and shareholders. Mission TO ENHANCE THE QUALITY OF LIFE OF THOSE TOUCHED BY US Here are the principles of how we live that every day: Our Products It has always been, and will always be, about quality marketed at fair price. Our Brand Our brands each possess lively, energetic personality and aim to fill the life of those we touched with joy, excitement and satisfaction. Our Consumers Modern families everywhere whose aspirations are to live their life to the fullest, the babies, toddlers, teenagers, young adults and mature individuals everywhere whose aspirations are our inspirations and reasons for being. Our Family Employees are treated as family members, because it’s not just a job, it’s our home where together we strive to enhance the quality of life of those around us. Together, we embrace diversity to create a home where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard. Our Shareholders We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders. We are fully accountable to get each of these elements right so that Softex Indonesia – and everyone it touches – can endure and thrive