Formulate strategies to build a lasting digital connection with clients. Launch online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. Be actively involved in Search Engine Optimization (SEO) on a continuous basis. Manage the company’s presence on social media. Write content for the company’s social media and improve the results in terms of likes, shares, etc. Measure the performance of digital marketing efforts using a variety of Web Analytics tools. Track and analyse the effectiveness and success of marketing initiatives to identify opportunities. Acquire insight in online marketing trends to reach new customers, generate leads, and retain existing customers. Conceptualise and execute marketing campaigns and strategies to attract sales for various products. Create insurance and bond-related articles/content. Create content for marketing collaterals and advertisements. Responsible for the coordination and delivery of marketing activities/events Assist to improve the usability, design, content and conversion of the company website including website revamp. Undertakes special assignment, ad-hoc functions and related duties as required by superior. Conduct marketing activities for rental services on ICT equipment, test and measurement equipment and office automation. Develop and maintain relationship with existing customers through high standard of quality service Compile financial data and market information to facilitate credit assessment and analysis Responsible for all marketing related task, liaising with agencies, production of in – house promotional materials and publications, preparing press releases /newsletter, organizing promotional activities. Preparation of brand image, quarterly promotional staregy-inout finalization and input implementation plan. Product & Brand sales analysis and follow up for strategy implementation. Product & Brand research & survey.

Pulau Pinang