E retail Define E retailers' product offer and product mix Negotiate brand visibility with E retailers according to E retail animation plan Collaboration with E retailers for the construction of the e-store trade animation plan Set up GWP and samples strategy with E retailers to animate novelties, collections and best sellers Monthly quantitative analysis of E retailers sell/out, sell/in, animation tools Provide brand digital assets to E retailers to insure perfect brand page visibility Definition of preview, exclusive and promotional activities on products Marketing and Trade Supervise and ensure Point of sales animations run smoothly according to the trade marketing plan Review animation proposal, promotion mechanism and define sell-out target for each animation Monitor and complete the trade animation profitability database/tool Consolidate A&P budgets and spending's Merchandising follow up Insure tracking of retail network and corresponding merchandising. Handle planograms and merchandising updates to secure best brand's visibility and propose solutions/ideas according to new arrivals & priorities. Retail analysis Prepare a range of monthly sell-out reports that align to sales, marketing and financial analysis for the business. Provide recommendations & guidelines on forecasts, assortments and stocks with the support of the sellout analysis Responsible for the overall administration of the sales management tool (Orion Sell-out) Responsible for recommending price lists by retailer in interaction with pricing dept. and area managers. Consolidate market studies: market & product trends, retailtainement and activations Digital Provide guidance and support for local teams to develop and execute and follow local digital marketing plans (campaign objectives, digital assets, product seeding materials...) Liaise with our distributors to define KPI, measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Regular competitor monitoring and reporting of digital activity

Hong Kong