Lead and shape the consistent in-market excellence in execution of a fully integrated closed-loop consumer and professional experience, inclusive of pre-store, in-store and post-store Lead cross-functional teams to operationalise alternative business models - including Connected Commerce and CRM - that leverage innovation, digital technologies and new methodologies that generate value and achieve business results Drive consistency and elevate to a new standard of execution in-market in relation to 360 consumer and professional communications against brand plans that grow Acuvue® Brand equity, usage, consumption and loyalty To develop the plans and strategies that drives traffic and stimulates the in-store 'Ask for ACUVUE', by leveraging cutting edge digital technologies and marketing innovations that include but are not restricted to: emerging media (Online, social media), PR and POSM development Lead business analysis and development of annual marketing plan for the assigned product platform to grow category and shares, countering competitor activities Lead business-planning sessions, drive marketing initiatives and act as team leader managing resources of marketing projects Engage, align with Seed/Accelerate/Sustain team, leveraging Singapore as a Centre of Excellent and Lead market to develop consumer & shopper communication or adaptation campaigns, including online, PR, print, POSM Lead the planning and execution of integrated product launches and new initiatives, including launch meetings & POA Align, leverage Seed/Accelerate/Sustain guidance to lead Singapore research projects such as equity studies, A&U and Consumer/ECP insight generation Perform analysis on consumer, shopper, retail market and category trends, pricing, competition and campaigns tracking to understand opportunities and potential Lead to drive efficient A&P with expertise in budgeting, forecasting and pay-out analysis to maximize investments against planned results Lead process improvements & business analytics to ensure overall brand & business strategy is aligned to growth objectives Lead peers and in cross function projects Manage 3rd party agency relationships and develop a robust agency ecosystem that generates thought leadership and excellence in execution in all touchpoints Lead & represent Singapore in key meetings as well as business reviews to maximize support for Singapore to accelerate growth

Singapore