Drive brand and digital marketing strategies for all product lines, store openings, mobile app, and co-branded credit card that drive foot traffic and acquire new members, aligning with global brand vision and business objectives Lead a team of PR, brand marketing, and digital marketing professionals to plan and execute integrated marketing campaigns across owned, earned, and paid communication channels Steer PR, social media, and content strategies to drive brand exposure and increase brand affinity Engage and influence key stakeholders from diverse backgrounds including internal cross-functional teams such as merchandising, retail operation and e-commerce teams, agencies, and business partners to drive synergy and deliver initiatives cohesively Act as a brand guardian to gatekeep creative, visual, and copywriting standards and approve outputs for consistent brand image and messaging across all customer touchpoints Keep up with changing customer needs, market trends, and competitive landscape to identify areas for brand growth Stay abreast of social media and digital marketing tools and technologies to evaluate and pursue new initiatives for enhanced marketing capabilities Mentor and coach subordinates to drive performance mindset for professional growth Plan and optimize marketing budget and measure ROI for continuous improvement Elevate overall marketing operation efficiency

Hong Kong