Establish and identify a brand guidebook for your brand. Develop a brand vision and marketing communications strategies for your brand focused on building brand awareness and equity, as well as driving sales through various ordering channels. Prepare annual marketing calendar including required marketing budgets and measure marketing initiatives against these budgets throughout the year. Marketing initiatives to also include offline/dine-in activation campaigns, events, and offline activation strategies. Capture the local market by continuously building/promoting the brand image through local store marketing initiatives. Prepare strategies for the launch of new products/promotions and implement them throughout the complete customer journey. Track and stay on top of market trends. Lead PR and influencer partnerships for your brand and build ongoing relationships with the media. Liaise with creative, social, media, PR, and events departments to manage and build brand creative assets and ensure timely execution of your planned initiatives. Analyze customer feedback, ratings, and reviews and share insights with the wider team. Provide input into pricing strategy. Optimize brand packaging design. Analyze marketing initiative effectiveness on a regular basis with reports to be shared with key stakeholders. Lead/track your digital and OOH/mass media campaigns.

Dubai