Singapore
- - Indonesia
- - Indonesia
DESKRIPSI PEKERJAAN
Drive and implement Social Media and Content Marketing strategies to build social media communities and enhance brand digital presence
Plan and manage social media initiatives with content site to maximize stickiness and meet business needs
Develop and manage engaging content for content site, social media and AXA digital space, work with content partners to plan, think-up, and produce content
Identify key social platforms and map out priority among Facebook, WeChat, Instagram, LinkedIn, Google +, Line, YouTube, Tumblr and new media channels to proliferate
Encourage interactions with existing customers, KOLs and general public via social media platforms
Define risk management plan, monitor and response to social media communities feedback
Conduct social listening to analyze consumer behavior and refine promotion and marketing strategies
Drive traffic to AXA’s digital channels via social media, work with platform owners to defined user journey and business conversion funnels
Facilitate and advocate social media usage to frontline employees by sharing best-practice in enhancing loyalty, interactivity and stickiness with customers and prospects
Review KPI to ensure overall effectiveness and efficiency on social media platforms and websites
REQUIREMENT
Bachelor's degree in media, public relation, communications, marketing or related discipline Minimum 8 years’ experience in digital marketing and social media platform management Strong writing skills in both English and Chinese with creative story-telling techniques Good sense of current and emerging trends in the social media landscape Good team player to work in a diverse team as wells as collaborate cross-functionally Creative and strategic thinking with a can-do spirit
DETAIL LOWONGAN
- Umur -
- Min GPA -
- Min. Qualification S1/D4
- Min Experience Manager / Assistan Manager
LOKASI KERJA
Alamat
Hong Kong