Our mission is to DELIVER THE BEST SERVICE by bringing the latest and greatest sneakers to market and creating a memorable customer experience. PRODUCT We offer the best selection of premium brands and styles--delivering a relevant product assortment that connects with our customers' dynamic lifestyle. This premium experience, for our consumers, is driven by quality and not price. Our assortment is focused on everyday sport footwear (products that are made for sport but primarily worn for fashion or every day use), but we also carry the best performance and athletic casual footwear in the mall and online. We compliment this best-in-class footwear selection with the right mix of premium apparel and accessories. We create a premium presentation in-store and online by telling fresh, compelling stories about the brands, categories and styles we carry. By creating an engaging environment, we help the customer easily navigate through our great selection and find the product that is right for them. Our presentation is clean, well organized and highlights key products that attract the attention of mall and web shoppers. PEOPLE The key to creating a premium experience is our people. Our focus is to hire people who are passionate about sneakers, sports and servicing customers. Associates who maintain or exceed our standards of excellence help bring our brand to life in-store and online. We are not here just to sell more athletic shoes. We believe that a new pair of sneakers can change a person's - day, week, month or year. We can change a person's outlook on life with the right pair of sneakers. We call it "resneakerization," and we are out to resneakerize Worldwide Customers!