Business Performance Maintain good working relationships with local and international media Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors Execute media placements for hotel through news releases and personal contacts Develop business and leisure travel promotions; release to press and/or target audience Explore valuable media trades where appropriate Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations Maintain photo/electronic library of hotel Executive Committee and all other aspects of hotel Maintain and update hotel’s website Submit stories/photos to media regularly. Monitor news coverage and circulate internally Maintain updated hotel press kit to include news releases, Executive Committee biographies & photos Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives Assist Director of Sales in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.) Assist Food and Beverage Manager in the development and production of signage, menus, and other F&B collateral materials Contribute to employee newsletter, announcements and other printed materials published by the Talent & Culture department Monitor all printed materials to ensure adherence to corporate identity standards Arrange photography of VIP guests and maintain archives Coordinate all special events and promotions with the aim to maximize publicity Evaluate request for hotel donations of services/financial participation from civil, social and charitable organizations; respond to requests, coordinate reservations and preparation of gift certificates; Serve as hotel’s representative on major civic or community programs Other Responsibilities Be fully conversant with hotel fire & life safety/emergency procedures Attend all briefings, meetings and trainings as assigned by management Maintain a high standard of personal appearance and hygiene at all times Perform other reasonable duties assigned by the assigned by the Management

Dubai